Privacy policy

Privacy policy

The controller responsible for data processing is PAXSON & CO. Eschersheimer Landstraße 42 60322 Frankfurt am Main Email: [email protected] Thank you for your interest in our online store. The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data.

1. access data and hosting

You can visit our website without providing any personal information. Each time a website is accessed, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is analyzed exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. This serves to safeguard our legitimate interests, which predominate in the context of a weighing of interests, in a correct presentation of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. All access data will be deleted no later than thirty days after the end of your visit to our website.

1.1 Hosting

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise stated in this privacy policy, all access data and all data collected in the forms provided on this website will be processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy. Data may be transferred to a third country/third countries for which the European Commission has not determined an adequate level of data protection due to the use of additional functions of our service provider. An adequate level of data protection is guaranteed by the conclusion of standard contractual clauses of the European Commission.

1.2 Content Delivery Network

We use a so-called Content Delivery Network ("CDN") for some of our offers in order to shorten loading times. With this service, content, e.g. large media files, is delivered via regionally distributed servers of external CDN service providers. Access data is therefore processed on the servers of the service providers. Our service providers work for us within the framework of order processing. Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

2. data processing for contract processing and for establishing contact

2.1 Data processing for contract processing

For the purpose of contract processing (including inquiries about and processing of any existing warranty and service disruption claims as well as any statutory updating obligations) in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we collect personal data if you voluntarily provide it to us as part of your order. Mandatory fields are marked as such, as in these cases we absolutely need the data to process the contract and we cannot send the order without it. Which data is collected can be seen from the respective input forms. Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy policy. After completion of the contract, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

2.2 Customer account

If you have given your consent to this in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account and storing your data for further future orders on our website. Deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in the customer account. After deletion of your customer account, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

2.3 Making contact

In the context of customer communication, we collect personal data to process your inquiries in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR if you voluntarily provide us with this data when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, as in these cases we absolutely need the data to process your contact. Which data is collected can be seen from the respective input forms. Once your request has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

 Live chat tool Zendesk

For the purpose of customer communication, we use the live chat tool of the ZendeskInc, 1019 Market Street, San Francisco, CA 94103, USA ("Zendesk"). This serves to safeguard our overriding legitimate interests in effective and improved customer communication in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. Zendesk acts on our behalf. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

 WhatsApp live chat tool

For the purpose of customer communication, we use the live chat tool of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("WhatsApp"). This serves to safeguard our overriding legitimate interests in effective and improved customer communication in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. WhatsApp acts on our behalf. The telephone numbers stored by us on our mobile device are automatically processed on servers of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA. Only telephone numbers of customers who have previously contacted us via WhatsApp and have therefore already accepted WhatsApp's terms of use and privacy policy are stored. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

3. data processing for the purpose of dispatch processing

In order to fulfill the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. The same applies to the transfer of data to our manufacturers or wholesalers in cases where they take over the shipping for us (drop shipment). These are deemed to be shipping service providers within the meaning of this privacy policy. Our service providers are located and/or use servers in these countries China There is no adequacy decision by the European Commission for these countries. Our cooperation with you is based on these guarantees: Standard data protection clauses of the European Commission, Approved contractual clauses, Approved codes of conduct

 Data transfer to shipping service providers for the purpose of shipping notification

If you have given us your express consent to this during or after your order, we will pass on your e-mail address and telephone number to the selected shipping service provider in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR so that they can contact you before delivery for the purpose of delivery notification or coordination. Consent can be revoked at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. United Parcel Service Deutschland S.à r.l. & Co. OHG Görlitzer Straße 1 41460 Neuss Germany DHL Paket GmbH Sträßchensweg 10 53113 Bonn Bonn, Germany DPD Germany GmbH Wailandtstrasse 1 63741 Aschaffenburg DPD Germany

4. data processing for payment processing

We work with the following partners to process payments in our online store: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing

Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers, who work for us as part of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for processing the payment. This serves to fulfill the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies. If you have any questions about our partners for payment processing and the basis of our cooperation with them, please use the contact option described in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and optimization of our payment processes

If necessary, we provide our service providers with further data, which they use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and the optimization of our payment processes (e.g. invoicing, processing of disputed payments, accounting support). In accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, this serves to safeguard our legitimate interests in our protection against fraud and efficient payment management, which predominate in the context of a balancing of interests.

4.3 Credit assessment

If we make advance payments (when purchasing on account), we obtain identity and credit information from specialized service providers (credit agencies). For this purpose, we transmit your personal data required for a credit check to: SCHUFA Holding AG Kormoranweg 5 65201 Wiesbaden Wiesbaden, Germany CRIF Bürgel GmbH Radlkoferstrasse 2 81373 Munich Germany Tesch mediafinanz GmbH Weiße Breite 5 49084 Osnabrück Germany Deltavista GmbH Freisinger Landstraße 74 80939 Munich Germany arvato infoscore GmbH Rhine Road 99 76532 Baden-Baden Germany Creditreform Boniversum GmbH Hammfelddamm 13 41460 Neuss Germany This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR, in assessing the creditworthiness and willingness to pay of our potential customers in the run-up to the conclusion of the contract and thus avoiding purchase price defaults, and is necessary for the conclusion of the contract pursuant to Art. 22 para. 2 lit. a GDPR. Appropriate measures to safeguard your rights, freedoms and legitimate interests are taken into account. You have the opportunity to express your point of view and contest the decision by contacting the contact option described in this privacy policy. Once the contract has been fully processed, your data processed for this purpose will be deleted, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

4.4 Identity and credit check when selecting purchase on account via PayPal and Ratepay

If you choose the payment method purchase on account (offered via Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (hereinafter Ratepay) and PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg (hereinafter PayPal)), we ask for your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR that we may transmit the data necessary for the processing of the payment and an identity and credit check to Ratepay. In Germany, the data specified in the Privacy policy of Ratepay mentioned credit agencies are used. Ratepay uses the information obtained on the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option specified in this privacy policy. This may result in us no longer being able to offer you certain payment options. You can find additional information on data protection at PayPal here.

5. advertising by e-mail

5.1 E-mail newsletter with registration and newsletter tracking

If you subscribe to our newsletter, we will use the data required for this or separately provided by you to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time, either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your email address from the list of recipients, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. We would like to point out that we evaluate your user behavior when sending the newsletter. For this purpose, we also analyze your interaction with our newsletter by measuring, storing and evaluating opening rates and click rates for the purpose of designing future newsletter campaigns ("newsletter tracking"). For this analysis, the emails sent contain single-pixel technologies (e.g. so-called web beacons, tracking pixels) that are stored on our website. In particular, we link the following "newsletter data" for the evaluations
  • the page from which the page was requested (so-called referrer URL),
  • the date and time of the call,
  • the description of the type of web browser used,
  • the IP address of the requesting computer,
  • the e-mail address,
  • the date and time of registration and confirmation
and single-pixel technologies with your e-mail address or IP address and, if applicable, an individual ID. Links contained in the newsletter may also contain this ID. If you do not wish to receive newsletter tracking, you can unsubscribe from the newsletter at any time as described above. The information will be stored for as long as you are subscribed to the newsletter.

5.2 E-mail newsletter without registration and your right to object

If we receive your e-mail address in connection with the sale of a product or service and you have not objected to this, we reserve the right to regularly send you offers for similar products to those you have already purchased from our range by e-mail on the basis of Section 7 (3) UWG. This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in a promotional approach to our customers. You can object to this use of your e-mail address at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates. After unsubscribing, we will delete your e-mail address from the recipient list unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

5.3 Newsletter dispatch

The newsletter and the newsletter tracking described above may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy. Our service providers are located and/or use servers in the USA. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

5.4 Sending evaluation requests by e-mail

If you have given us your express consent to this during or after your order in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we will use your e-mail address to ask you to rate your order via the rating system we use. This consent can be revoked at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the evaluation request. The evaluation requests may also be sent by our service provider Trusted Shops AG Subbelrather Str. 15C, 50823 Cologne ("Trusted Shops"). We receive information on the respective status from Trusted Shops (e.g. whether the review request has been sent and whether it has been received) when review requests are sent. This is done in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR to fulfill our legitimate interest in receiving information about the rating invitations in order to make any necessary optimizations based on this and to fulfill the legitimate interest of Trusted Shops in being able to offer this service. We are jointly responsible with Trusted Shops for sending rating requests and for collecting and displaying rating and status information. Within the scope of the joint responsibility existing between us and Trusted Shops, please contact Trusted Shops for data protection issues and to assert your rights. here find. Further information on data protection can be found at the following link here can be found here. Irrespective of this, you can also contact us at any time using the contact option described in this privacy policy. If necessary, your request will then be forwarded to the other responsible party for answering.

6. cookies and other technologies

6.1 General information

In order to make visiting our website attractive and to enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically stored on your end device. Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser on your next visit (persistent cookies). Privacy protection for end devices When using our online offer, we use absolutely necessary technologies in order to be able to provide the expressly requested telemedia service. The storage of information in your end device or access to information that is already stored in your end device does not require consent in this respect. For functions that are not absolutely necessary, the storage of information in your end device or access to information that is already stored in your end device requires your consent. We would like to point out that if you do not give your consent, parts of the website may not be fully usable. Any consent you have given will remain in place until you adjust or reset the respective settings on your device. Any downstream data processing by cookies and other technologies We use such technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies are used to collect and process the IP address, time of visit, device and browser information as well as information about your use of our website (e.g. information about the contents of the shopping cart). In the context of a balancing of interests, this serves overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR. In addition, we use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy. We may also use technologies that are not listed individually in this privacy policy. Further information on these technologies, including the respective legal basis for data processing, can be found on the Usercentrics platform. You can access this by clicking on the fingerprint button in the bottom right or left-hand corner of the page. You can find the cookie settings for your browser under the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™ If you have consented to the use of the technologies in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy. Alternatively, you can click on the fingerprint button in the bottom right or left-hand corner of the page. If you do not accept cookies, the functionality of our website may be restricted.

6.2 Use of the Usercentrics Consent Management Platform to manage consents

On our website we use the Usercentrics Consent Management Platform ("Usercentrics") to inform you about the cookies and other technologies we use on our website and to obtain, manage and document your consent to the processing of your personal data by these technologies, where required by law. This is necessary pursuant to Art. 6 para. 1 sentence 1 lit. c GDPR to fulfill our legal obligation pursuant to Art. 7 para. 1 GDPR to be able to prove your consent to the processing of your personal data to which we are subject. Usercentrics is a service provided by Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, which processes your data on our behalf. When you visit our website, the Usersentrics web server stores a so-called server log file, which also contains your anonymized IP address, the date and time of your visit, device and browser information and information about your consent behavior. Your data will be deleted after three years, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

7. use of cookies and other technologies

Insofar as you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we use the following cookies and other third-party technologies on our website. The data collected in this context will be deleted once the purpose has ceased to apply and we have stopped using the respective technology. You can revoke your consent at any time with effect for the future. Further information on your revocation options can be found in the section "Cookies and other technologies". Further information, including the basis of our cooperation with the individual providers, can be found under the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

7.1 Use of Google services

We use the following technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google technologies about your use of our website is generally transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it will be shortened by activating IP anonymization before it is stored on Google's servers. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise specified for the individual technologies, data processing is carried out on the basis of an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in the Data protection information from Google.

 Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. Your IP address will not be merged with other Google data. Data processing is carried out on the basis of an agreement on order processing by Google. For the purpose of optimized marketing of our website, we have used the Data sharing settings for "Google products and services" activated. This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. The release of data to Google within the scope of these data release settings is based on an additional agreement between data controllers. We have no influence on the subsequent data processing by Google. For the purpose of optimized marketing of our website, we use the so-called. User ID function. With the help of this function, we can assign a unique, permanent ID to your interaction data for one or more sessions on our online presence and thus analyze your user behavior across devices and sessions.

 Google Ads

For advertising purposes in Google search results and on third-party websites, when you visit our website, the so-called Google Remarketing This cookie automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information and information about your use of our website) and by means of a pseudonymous cookie ID and on the basis of the pages you visit. Any further data processing will only take place if you have activated the "personalized advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For website analysis and event tracking, we measure the following via the Google Ads Conversion Tracking Your subsequent usage behavior if you have reached our website via a Google Ads advertisement. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information as well as information on your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which user profiles are created using pseudonyms.

 Google reCAPTCHA

Google reCAPTCHA collects data (IP address, time of visit, browser information and information about your use of our website) and uses JavaScript and cookies to analyze your use of our website in order to protect against misuse of our web forms and spam by automated software (so-called bots). In addition, other cookies stored in your browser by Google services are analyzed. No personal data is read or saved from the input fields of the respective form.

 Google Fonts

For the uniform presentation of content on our website, data (IP address, time of visit, device and browser information) is collected by the "Google Fonts" script code, transmitted to Google and then processed by Google. We have no influence on this subsequent data processing.

 Google Tag Manager

Google Tag Manager allows us to manage various codes and services on our website. When implementing the individual tags, Google may also process personal data (e.g. IP address, online identifiers (including cookies)). Data processing is carried out on the basis of an agreement on order processing by Google. Various services/technologies can be integrated through the use of the Google Tag Manager. If you do not wish to use individual tracking services and have therefore deactivated them, the deactivation remains in place for all affected tracking tags that are integrated by the Google Tag Manager.

 YouTube video plugin

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode used by us, transmitted to Google and then processed by Google only when you play a video.

7.2 Use of Facebook services

 Use of Facebook Pixel

We use the Facebook pixel as part of the following technologies of the Meta Platforms Ireland Ltd.4 Grand Canal Square, Dublin 2, Ireland ("Facebook (by Meta)" or "Meta Platforms Ireland"). The Facebook Pixel is used to automatically collect and store data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms. As part of the so-called extended data matching, information is also collected and stored in hashed form for matching purposes, which can be used to identify individuals (e.g. names, email addresses and telephone numbers). For this purpose, a cookie is automatically set by the Facebook pixel when you visit our website, which automatically enables your browser to be recognized by means of a pseudonymous cookie ID when you visit other websites. Facebook (by Meta) will merge this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website activity, in particular personalized and group-based advertising. The information automatically collected by Facebook (by Meta) technologies about your use of our website is usually transferred to a server of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. If we are responsible for the transfer of data to the USA, our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Facebook can be found in the data protection information of Facebook (by Meta).

 Facebook analyzes

As part of the Facebook Business Tools, statistics on visitor activity on our website are created from the data collected with the Facebook Pixel about your use of our website. Data processing is carried out on the basis of an agreement on order processing by Facebook (by Meta). Their analysis serves to optimize the presentation and marketing of our website.

 Facebook Ads (Ads Manager)

We use Facebook Ads to advertise this website on Facebook (by Meta) and on other platforms. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the exact implementation, in particular the decision on the placement of the ads with individual users. Unless otherwise specified for the individual technologies, data processing is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. The joint controllership is limited to the collection of data and its transmission to Meta Platforms Ireland. Subsequent data processing by Meta Platforms Ireland is not covered by this. Based on the statistics generated via Facebook Pixel about visitor activity on our website, we operate via Facebook Custom Audience group-based advertising on Facebook (by Meta) by determining the characteristics of the respective target group. Facebook (by Meta) acts as our processor in the context of the extended data matching (see above) that takes place to determine the respective target group. Based on the pseudonymous cookie ID set by Facebook Pixel and the data collected about your usage behavior on our website, we operate via Facebook Pixel Remarketing personalized advertising. About Facebook Pixel Conversions we measure your subsequent usage behavior for web analysis and event tracking if you have reached our website via a Facebook Ads ad. Data processing is carried out on the basis of an agreement on order processing by Facebook (by Meta).

7.3 Other providers of web analytics and online marketing services

 Use of Matomo as a software solution for web analysis

For the purpose of website analysis, the Matomo software of the InnoCraft Ltd.150 Willis St, 6011 Wellington, New Zealand automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymized user profiles are not merged with personal data about the bearer of the pseudonym without separate, express consent. Data processing by Matomo takes place on our servers.

 Use of Matomo as a cloud solution for web analysis

For the purpose of website analysis, the Matomo software of the InnoCraft Ltd150 Willis St, 6011 Wellington, New Zealand automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymized user profiles are not merged with personal data about the bearer of the pseudonym without separate, express consent. Matomo works on our behalf. The European Commission has determined an adequate level of data protection for New Zealand by way of a decision.

 Use of Hotjar for web analysis

For the purpose of website analysis, we use technologies from Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta ("Hotjar") automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymized user profiles are not merged with personal data about the bearer of the pseudonym without separate, express consent. Hotjar works on our behalf.

 Use of AdRoll Retargeting for online marketing

We advertise this website in search results and on third-party websites via our advertising partner AdRoll Advertising Ltd, Level 6, 1, Burlington Plaza, Burlington Road, Dublin 4, Ireland ("AdRoll"). When you visit our website, a retargeting cookie is automatically set by AdRoll or its partners, which enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. The data processing takes place on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. We determine the parameters of the respective advertising campaign. AdRoll is responsible for the exact implementation (e.g. the decision on the placement of the individual ads). The data automatically collected by AdRoll (IP address, time of visit, device and browser information as well as information about your use of our website) may be merged by AdRoll with information from other sources and transmitted to AdRoll advertising partners. In addition, it is usually transferred to a server of NextRoll, Inc, 2300 Harrison St, Fl 2, San Francisco CA, 94110, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

 Use of Vimeo video plugin for the integration of third-party content

Third-party content is integrated via the video plugin from Vimeo LLC, 555 West 18th Street, New York 10011, USA ("Vimeo"), data (IP address, time of visit, device and browser information) is collected, transmitted to Vimeo and subsequently processed by Vimeo. The data processing takes place on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Google Analytics is automatically integrated into the Vimeo video plugin. For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. Google Analytics is a service provided by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our website is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. Your IP address is truncated before it is stored on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. We have no influence or access to data processing by Vimeo, including the settings and results of Google Analytics. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

7.4 Information on third country transfer (data transfer to third countries)

We use technologies from service providers on our website whose server locations may be in third countries outside the EU or the EEA. These include the USA. If, as in the case of the USA, there is no adequacy decision by the EU Commission, an adequate level of data protection must be ensured by means of other suitable guarantees. In July 2020, the ECJ ruled that the Privacy Shield agreement between the EU and the USA can no longer be used to transfer personal data to the USA. This means that the sectoral adequacy decision has been repealed. Suitable guarantees in the form of contractually agreed standard contractual clauses of the EU Commission or binding internal data protection regulations (Binding Corporate Rules) are possible in principle, but require prior review by the contracting parties as to whether an adequate level of protection can be guaranteed. According to the ECJ ruling, it may be necessary to take additional protective measures. We have generally agreed the standard data protection clauses issued by the EU Commission, which remain valid, with the third-party technologies we use that process personal data in a third country such as the USA. Where possible, we also agree additional guarantees to ensure that adequate data protection is guaranteed in the USA or other third countries. Notwithstanding this, it is possible that, despite all contractual and technical measures, the level of data protection in the third country does not correspond to that of the EU. In such cases, we will ask you, if necessary, for your consent to transfer your personal data to a third country in accordance with Art. 49 para. 1 lit. a GDPR as part of the cookie consent process. This relates in particular to the transfer of data to the USA. In particular, there is a risk that (US) authorities may receive access rights to your personal data that are not sufficiently restricted from an EU perspective without us as the data exporter or you as the data subject being aware of this and you may not have any legal remedies available to you to prevent this or to take action against such access.

8. integration of the Trusted Shops Trustbadge/other widgets

If you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, Trusted Shops widgets are integrated on this website to display Trusted Shops services (e.g. seal of approval, collected reviews) and to offer Trusted Shops products to buyers after an order. The Trustbadge and the services advertised with it are an offer from Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne ("Trusted Shops"), with whom we are jointly responsible under data protection law in accordance with Art. 26 GDPR. In the context of this data protection information, we inform you below about the essential contents of the contract in accordance with Art. 26 para. 2 GDPR. Within the scope of the joint responsibility existing between us and Trusted Shops AG, please contact Trusted Shops in the event of data protection issues and to assert your rights, preferably using the contact details provided in the Data protection information contact options provided. Irrespective of this, you can always contact the controller of your choice. If necessary, your request will then be forwarded to the other controller for a response.

8.1 Data processing when integrating the trust badge/other widgets

The trust badge is provided by a US CDN provider (content delivery network). An appropriate level of data protection is ensured by standard data protection clauses and other contractual measures. When you access the Trustbadge, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. The IP address is anonymized immediately after collection so that the stored data cannot be assigned to your person. The anonymized data is used in particular for statistical purposes and for error analysis.

8.2 Data processing after order completion

If you have given your consent, the Trustbadge accesses the order information stored in your end device (order total, order number, product purchased if applicable) and e-mail address after the order has been completed and your e-mail address is hashed using a cryptological one-way function. The hash value is then transmitted to Trusted Shops with the order information in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. This serves to check whether you are already registered for Trusted Shops services. If this is the case, further processing takes place in accordance with the agreement between you and Trusted Shops. contractual agreement. If you are not yet registered for the services or do not give your consent to automatic recognition via the Trustbadge, you will then be given the opportunity to register manually for the use of the services or to complete the protection as part of your existing user contract. For this purpose, the Trustbadge accesses the following information, which is stored in the end device you are using, after you have completed your order: Order total, order number and e-mail address. This is necessary so that we can offer you buyer protection. The data will only be transmitted to Trusted Shops if you actively decide to take out buyer protection by clicking on the correspondingly labeled button in the so-called Trustcard. If you decide to use the services, the further processing is based on the contractual agreement with Trusted Shops in accordance with Art. 6 para. 1 lit. b GDPR in order to complete your registration for buyer protection and to secure the order and, if necessary, to be able to send you evaluation invitations by e-mail afterwards. Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis is Art. 6 para. 1 lit. f GDPR for the purpose of ensuring trouble-free operation. Processing may take place in third countries (USA and Israel). An adequate level of data protection is ensured in the USA by standard data protection clauses and other contractual measures and in Israel by an adequacy decision. You can obtain further information here.

9. social media

9.1 Social plugins from Facebook (by Meta), Twitter, Instagram (by Meta), Pinterest, Whatsapp

Social buttons from social networks are used on our website. These are only integrated into the page as HTML links, so that no connection is established with the servers of the respective provider when our website is accessed. If you click on one of the buttons, the website of the respective social network will open in a new window of your browser where you can click on the Like or Share button, for example.

9.2 Our online presence on Facebook (by Meta), Instagram (by Meta), YouTube, LinkedIn

If you have given your consent to the respective social media operator in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the social media mentioned above, from which user profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator as well as a contact option and your rights and settings options for protecting your privacy, please refer to the providers' data protection notices linked below. If you still need help in this regard, you can contact us. Facebook (by Meta) is an offer of Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transferred to a server of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to a Facebook (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here. Instagram (by Meta) is an offer of Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland") The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is usually transferred to a server of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to an Instagram (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here. YouTube is a service provided by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is generally transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. LinkedIn is a service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is usually transferred to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

10. contact options and your rights

10.1 Your rights

As the data subject, you have the following rights:
  • in accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
  • in accordance with Art. 16 GDPR, the right to demand the immediate correction of incorrect or incomplete personal data stored by us;
  • in accordance with Art. 17 GDPR, the right to demand the deletion of your personal data stored by us, unless further processing is necessary.
    • to exercise the right to freedom of expression and information;
    • to fulfill a legal obligation;
    • for reasons of public interest or
    • is necessary for the establishment, exercise or defense of legal claims;
  • in accordance with Art. 18 GDPR, the right to demand the restriction of the processing of your personal data, insofar as
    • the accuracy of the data is disputed by you;
    • the processing is unlawful, but you object to its erasure;
    • we no longer need the data, but you need it to assert, exercise or defend legal claims, or
    • you have objected to the processing pursuant to Art. 21 GDPR;
  • in accordance with Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;
  • in accordance with Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.
Right of objection Insofar as we process personal data as explained above in order to safeguard our legitimate interests, which are overriding in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object on grounds relating to your particular situation. After exercising your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims. This does not apply if the processing is for direct marketing purposes. In this case, we will no longer process your personal data for this purpose.

10.2 Contact options

If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of consents granted or objection to a specific use of data, please contact us directly via the contact details in our imprint. [ux_html] [/ux_html]